Mailchimp vs Constant Contact: Which One Should You Choose in 2021
As your business grows, it becomes essential to update your customer base through new services, products, and special offers. Today, email newsletters are one of the best modern marketing techniques that let us perform all these tasks. It is the best way to drive heavy traffic to your website if done correctly.
Constant Contact and Mailchimp are two big names that show up constantly whenever we talk about the best email marketing tools (no pun deliberated).
Besides their core competence in online marketing, these tools also have been expanded to comprise various marketing-related services, as a bonus. However, they are far different from each other in sense of their functionalities, performance, ease, and social networking capabilities. And so, here we will show a deep comparison among these two most popular email marketing service providers: Mailchimp or Constant Contact.
Mailchimp vs Constant Contact at a glance
Mailchimp is a mass mailings service that offers a standard set of services and tools for sending newsletters. It allows to download the contact database and send letters to campaign subscribers. This is an eminent email marketing tool that can be used to prepare letter templates, sending letters, reports, automation, auto-posting in social networks, paid advertising, sending postcards by regular emails and much more.
Constant Contact is a simple email marketing tool with a bunch of functions. Its simple drag-and-drop-capable email editor provides multiple customizable templates and it has tracking, analysis, contact management features that prove handy for newcomers in particular. It has over 300 integrations that include some most popular social media network and e-commerce channels. Moreover, it includes essential tools like Mindbody, MS Outlook, Zapier, Facebook, etc.
Now, you might be thinking which one should I choose Mailchimp or Constant Contact? How they’re different and similar. Ain’t you? Yeah, okay! So, here’s a breakdown of all the features, performance, pricing and everything about these two smart email marketing tools.
Mailchimp vs Constant Contact – A Detailed Comparison
| Mailchimp | Constant Contact | |
| Price | Essentials plan – $9.99/month for 500 contacts Standard plan – $14.99/month Premium plan – $299/month |
Email – $20 Email Plus – $45 |
| Design | Clear dashboard and intuitive navigation | Intuitive and user-friendly email editor |
| Ease of use | Clean dashboard, easy sorting, best to create email campaign and navigation |
Drag-and-drop-capable email editor, clear dashboard, customizable templates
|
| Deliverability | Delivery rate – Between 96% and 99% | Delivery rate – 97% |
| Function | Manage contacts
Segmentation Mail scheduling Split test Email automation Tracking analytics Mobile app |
Mail editor
Manage contacts Tracking analytics Segmentation Mobile app |
| Customer support | Not that good with personal support. Email and live chat support (Monday to Friday 9 a.m and 5 p.m) |
Live chat, phone, Twitter
Telephone support available from Monday to Thursday (8 a.m. to 10 p.m. and Friday 8 a.m. to 9 p.m.) |
| Integrations | Zapier integration
No Oracle integration Outlook integration Gmail integration SugarCRM integration No SAP integration No Netsuite integration Microsoft Dynamics integration Salesforce integration Leadformly integration |
Zapier integration
No Oracle integration Outlook integration Gmail integration SugarCRM integration No SAP integration No Netsuite integration Microsoft Dynamics integration Salesforce integration Leadformly integration |
| Automation | Great automation functionalities, which enable users to share personalized service/product recommendations |
Allow to set up autoresponders as well as personalized emails. But, has limited automation capabilities
|
| A/B testing | Allows to send emails to a few users to analyze what type of variation worked best |
Choose between sending one version to recipients or spend so many hours setting up multiple versions for one email
|
| Multiple administrators | Yes | No |
| SMS Marketing | No | Yes |
| Event management | No | Yes |
| Instagram/Facebook marketing | Yes | No |
| Platform | Windows, Mac, Cloud, iOS, Android | Windows, Mac, Cloud, iOS, Android |
| Organization Size | Small Business Medium Business Large Business Freelancers |
Small Business Medium Business Large Business |
| User Satisfaction | 98% | 93% |
| Free trial | No | 60 Days |
| Overall Rating | 4.1/5 | 3.6/5 |
You can use any of these services Mailchimp or Constant Contact now as both will allow you to conduct your email marketing campaign successfully.
Final Thoughts on Mailchimp vs Constant Contact
Both Mailchimp and Constant Contact are excellent email marketing service providers and offer a wide range of functionality and features. These tools will help you to get started and both are intuitive. So, think carefully about your business requirements and pick the best email marketing provider Mailchimp vs Constant Contact that suits all your business criteria.
Using Shoify and thinking to Import Contacts from Shopify to Mailchimp? Read this ultimate guide.
Frequently Asked Questions
A. Mailchimp seems a better option when it comes to advanced features, customization, and simplicity. But, if call support and customer support is your priority, then Constant Contact is the better option.
A. MailerLite, Moosend, SendInBlue, GetResponse, etc., are some better alternatives to Mailchimp.
A. Yes! You can have an online store with Constant Contact, no matter what plan you have. With Constant Contact, it is free to build your store and for starter plan, customers will be charged a 3% transaction fee on each sale.