Mailchimp vs Constant Contact: Which One Should You Choose in 2021

Andrew Jackson | Modified: 2021-06-24T12:59:34+00:00 | Mailchimp, Tips|
Summary: In this article, we will help you to decide the right modern marketing tool for your business. Here we are going to compare two best email marketing tools: Mailchimp vs Constant Contact. So, continue reading.

As your business grows, it becomes essential to update your customer base through new services, products, and special offers. Today, email newsletters are one of the best modern marketing techniques that let us perform all these tasks. It is the best way to drive heavy traffic to your website if done correctly.
Constant Contact and Mailchimp are two big names that show up constantly whenever we talk about the best email marketing tools (no pun deliberated).

Mailchimp vs Constant Contact

Besides their core competence in online marketing, these tools also have been expanded to comprise various marketing-related services, as a bonus. However, they are far different from each other in sense of their functionalities, performance, ease, and social networking capabilities. And so, here we will show a deep comparison among these two most popular email marketing service providers: Mailchimp or Constant Contact.

Mailchimp vs Constant Contact at a glance

Mailchimp is a mass mailings service that offers a standard set of services and tools for sending newsletters. It allows to download the contact database and send letters to campaign subscribers. This is an eminent email marketing tool that can be used to prepare letter templates, sending letters, reports, automation, auto-posting in social networks, paid advertising, sending postcards by regular emails and much more.

Mailchimp vs Constant Contact

Constant Contact is a simple email marketing tool with a bunch of functions. Its simple drag-and-drop-capable email editor provides multiple customizable templates and it has tracking, analysis, contact management features that prove handy for newcomers in particular. It has over 300 integrations that include some most popular social media network and e-commerce channels. Moreover, it includes essential tools like Mindbody, MS Outlook, Zapier, Facebook, etc.

Mailchimp versus Constant Contact

Now, you might be thinking which one should I choose Mailchimp or Constant Contact? How they’re different and similar. Ain’t you? Yeah, okay! So, here’s a breakdown of all the features, performance, pricing and everything about these two smart email marketing tools.

Mailchimp vs Constant Contact – A Detailed Comparison

  Mailchimp Constant Contact
Price Essentials plan – $9.99/month for 500 contacts
Standard plan – $14.99/month
Premium plan – $299/month
Email – $20
Email Plus – $45
Design Clear dashboard and intuitive navigation Intuitive and user-friendly email editor
Ease of use Clean dashboard, easy sorting, best to create email campaign and navigation
Drag-and-drop-capable email editor, clear dashboard, customizable templates
Deliverability Delivery rate – Between 96% and 99% Delivery rate – 97%
Function Manage contacts

 

Segmentation

Mail scheduling

Split test

Email automation

Tracking analytics

Mobile app

Mail editor

 

Manage contacts

Tracking analytics

Segmentation

Mobile app

Customer support Not that good with personal support. Email and live chat support (Monday to Friday 9 a.m and 5 p.m)
Live chat, phone, Twitter
Telephone support available from Monday to Thursday (8 a.m. to 10 p.m. and Friday 8 a.m. to 9 p.m.)
Integrations Zapier integration

 

No Oracle integration

Outlook integration

Gmail integration

SugarCRM integration

No SAP integration

No Netsuite integration

Microsoft Dynamics integration

Salesforce integration

Leadformly integration

Zapier integration

 

No Oracle integration

Outlook integration

Gmail integration

SugarCRM integration

No SAP integration

No Netsuite integration

Microsoft Dynamics integration

Salesforce integration

Leadformly integration

Automation Great automation functionalities, which enable users to share personalized service/product recommendations
Allow to set up autoresponders as well as personalized emails. But, has limited automation capabilities
A/B testing Allows to send emails to a few users to analyze what type of variation worked best
Choose between sending one version to recipients or spend so many hours setting up multiple versions for one email
Multiple administrators Yes No
SMS Marketing No Yes
Event management No Yes
Instagram/Facebook marketing Yes No
Platform Windows, Mac, Cloud, iOS, Android Windows, Mac, Cloud, iOS, Android
Organization Size Small Business
Medium Business
Large Business
Freelancers
Small Business
Medium Business
Large Business
User Satisfaction 98% 93%
Free trial No 60 Days
Overall Rating 4.1/5 3.6/5

You can use any of these services Mailchimp or Constant Contact now as both will allow you to conduct your email marketing campaign successfully.

Pro Tip: In case if you’re already using Mailchimp but want to transfer your contacts to some other platforms then read this to know how to import LinkedIn Connections to MailChimp.

Final Thoughts on Mailchimp vs Constant Contact

Both Mailchimp and Constant Contact are excellent email marketing service providers and offer a wide range of functionality and features. These tools will help you to get started and both are intuitive. So, think carefully about your business requirements and pick the best email marketing provider Mailchimp vs Constant Contact that suits all your business criteria.

Using Shoify and thinking to Import Contacts from Shopify to Mailchimp? Read this ultimate guide.

Frequently Asked Questions

Q. Which is better MailChimp or constant contact?

A. Mailchimp seems a better option when it comes to advanced features, customization, and simplicity. But, if call support and customer support is your priority, then Constant Contact is the better option.

Q. What are the free alternative to MailChimp?

A. MailerLite, Moosend, SendInBlue, GetResponse, etc., are some better alternatives to Mailchimp.

Q. Is there a free version of Constant Contact?

A. Yes! You can have an online store with Constant Contact, no matter what plan you have. With Constant Contact, it is free to build your store and for starter plan, customers will be charged a 3% transaction fee on each sale.

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