Google Forms for Business – How to Use & Manage Google Forms?

  Ashwani Tiwari
Written By Ashwani Tiwari
Anuraag Singh
Approved By Anuraag Singh
Modified On November 3rd, 2025
Reading Time 9 Min Read

Organizations use Forms to gather feedback from customers, conduct surveys for business purposes, and for other reasons. Google Forms is a very helpful application for generating forms and sharing them with multiple people. Therefore, in this article, I will explain how to use Google Forms for Business.

What is Google Forms?

Google Forms is a free online tool to create surveys, questionnaires, feedback forms, and registration forms. It is a Google product, which means that it is integrated with Google Workspace, where you can connect your Forms with Google Drive and Google Sheets. Therefore, many business uses this to collect, store, and analyze their customer, employee responses.

It is a complete cloud-based based, so anyone can create, edit, or access the form from any device. Google Forms also provides real-time collaboration, automatically stores your data in Google Sheets, and is easy to share using the links. Hence, many companies use the Forms in multiple scenarios.

Common Business Instances to Use Google Forms

Google Forms is a cost-effective data collection tool that can help you enhance data accuracy in many situations. They used it in many cases, such as.

  • All business collects feedback from their customers after they purchase the product or experience the service. This helps them to find customer satisfaction and find areas for any improvement.
  • HR uses Forms to conduct employee engagement surveys, collect opinions about the workplace, and gather input on the company’s policies.
  • Google Forms is also used to organize sign-ups for webinars, training sessions, or conferences. This helps them to record the attendee details and log responses in Google Sheets.
  • Sales or marketing teams need to create contact or inquiry forms to collect new leads, client requirements, or any service requests.
  • It is used by marketing departments to run surveys for gathering insights on customer preferences, pricing expectations, or product feedback for launching a new product.

There are many other scenarios where you need Google Forms. But you understand the importance of using this in your Business. So, let’s see how to use Google Forms for Business.

How to Create Google Forms?

Working with Google Forms is very easy because of its easy-to-use interface. Also, for business, it provides many features. So, here is a step-by-step guide on using Google Forms for Business.

  1. First, you have to sign in to your Google account and go to the Google Apps option.
  2. Select the Forms option from the list of Google products.
  3. If you want to use Google Sheets to create Forms. Then, open a new Google spreadsheet.
  4. Then, click on the Tools option in the menu bar and select Create a form.
  5. After clicking this, you will be led to a new form where you can create a survey, questionnaire, or any other form.
  6. Add a title to your forms. You can use the same title as your spreadsheet, and also provide a description.
  7. Enter the Questions and the options. To add more fields, select the options from the floating toolbar.
  8. To change the color scheme of the form, preview the form, etc., go to the top-right menu.
  9. To share the form and access other extra options, including installing add-ons for form use the Send button.
  10. Now, to see responses to your form and link it to the spreadsheet, switch from the Questions tab to the Responses tab in your form editor.
  11. To add a new question, just click on the + icon in the right sidebar. To insert media into your form, click on the text, photo, or video icons to improve & use Google Forms for Business.

Add Fields in Google Forms

Google Forms consist of 12 field types that include 9 question types, text, photo, and video fields. Each type offers.

  1. Title and Description: The title and description fields are inserted into each form and field automatically. With the Tt button, you can easily add an extra title block anywhere.
  2. Short Answers: You can use this field for asking small bits of text, such as names, email addresses, values, and more.
  3. Paragraph: You can select this field for text-long-from text.
  4. Multiple Choice: This field lets you insert multiple options so that the user can select one of them.
  5. Checkboxes: This field allows you to list multiple answers, and the user can select as many as they want.
  6. Dropdown: In this field, the answers are displayed in the menu form. If you want all the answer options in a menu, then you can select this option.
  7. Linear Scale: You can select a number in a specific range in this field. Linear scale allows you to set a scale from 0 or 1 to 2-10 with labels for the lowest and highest options.
  8. Multiple Choice Grid: You can add questions as rows and options for them as columns.
  9. Date: You can use this field if you want to ask for a specific date or time.
  10. Time: With this option, you can add time in hours, minutes, and seconds.
  11. Images: Google Form allows you to insert an image from a link or Google Drive, upload it, or take a picture from your own webcam
  12. Video: You can also add a video by searching for it or with a link. Google Forms supports YouTube videos only

Settings of Google Forms

  1. You can also add extra sections by clicking on the last button of the right toolbar. This adds a new section below the current question.
  2. You can also build a Quiz with Google Forms Quiz mode. For this, you have to navigate to the form settings. There, you see a Quizzes tab. Click on it, and it will change to Make this a quiz. Then, in Quiz options, under Release Grade option, choose Immediately after each submission or Later, after manual review.
  3. To design & Use Google Forms for Business, you can include a header color or image. Click on the color palette icon to apply your color.
  4. To add a form’s header photo, click on the photo icon or Google Doodle-style drawing from Google’s library.
  5. You can also store responses in a Spreadsheet. Once you have created the form, by default, respondents’ answers are stored.

How to Share Google Forms?

After that, you can share your form with others to get responses to your questions. Some of the options to share are:

  1. Collaborate on Forms: This option lets you share your form with others so that others can help you build and edit the form. Open Forms Menu > Add Collaborators > Add a single collaborator’s email address or click Change to make the form public to the web.
  2. Form Sharing Settings: To add a confirmation page to the form, you can click on the Gear icon to open the settings and do the same.
  3. Share Finished Forms Online: Click on the Send button to share the form on the social networks. You can also copy the link to the form or get the embed code to add it to your website.
  4. Share Pre-filled Form: To get the pre-filled form, click the Get pre-filled link in the Forms menu, and then you can add the option you want to the form. After that, click on Submit.
  5. Share Paper or PDF Form: To gather responses offline, you can go to the Forms menu and click on Print. Google Forms will create a copy of your form that you can save as a PDF, or you can also print it.

Here’s how to share Google Forms for business. I also have a video that can help you understand it more clearly. For an organization, managing the response is very important.

Now, this way you can conduct the surveys, feedback etc., and collect the responses in the Google Sheets. So, now I am going to provide tips that you can use to organize your Google Form responses.

How to Manage Google Forms Responses?

Response management is important for accurate reporting, identifying trends, and easy follow-ups with employees, customers, or any other person. So, below are the tips to organize them.

  • To view the responses in Google Forms, open the form and click on the Responses option at the top.
  • From there, you can view the responses as a summary, a question, or Individuals.
  • For easier analysis, link your responses to Google Sheets. Click on the Green Sheets icon, and a spreadsheet will automatically be created in your form where all your responses will appear in real time.
  • You can download your responses by clicking the dots option in the responses tab. Select Download responses (.csv) to store your responses.
  • To close the response, in the response tab, switch off Accepting responses. Also, you can add a custom message to explain that the form is now closed.
  • Your Responses are stored in Google Drive to share with other teammates. Click on the Share button and grant view or edit permission.

If you have saved several responses in your Google Drive and want to migrate them to another user for the project or any other reason. Then, SysTools Google Drive Migrator Tool will help you. It is a great software to easily migrate your form responses from one Google Drive to another. This way, you can move bulk responses within your teams.

Download Now Purchase Now

Conclusion

From this article, you can now understand how to use Google Forms for Business. Here, I have explained the scenarios where you need Google Forms for your business. Then, explain how to create, record responses, add fields, Forms settings, and share them. I have also provided tips to manage Google Forms.

Also Read:

  author

By Ashwani Tiwari

Being a Chief Technical Analyst, I am aware of the technicalities faced by the user while working with multiple technologies. So, through my blogs and articles, I love to help all the users who face various challenges while dealing with technology.